Why Gamers Are a Great Demographic for Marketers to Target
The majority of gamers are highly skilled, determined, and passionate. They will spend hundreds of hours playing a game and push the limits of cognition. They will organize tournaments based on the best players and even push the limits of reality itself. And they’ll spend thousands of dollars to improve their skills. It’s no wonder they’re the future of gaming. But why? Let’s consider some of the top reasons why gamers are such a great demographic for marketers to target.
A gamer’s enjoyment is directly related to their level of enjoyment. The gamer feels a sense of accomplishment when he beats the opponent. He or she may experience other positive feelings such as validation and pride as a result of their performance. In addition, the gamer can become more physically active by taking part in physical activity while gaming. It can also improve their grades. But what about the negative side effects of gaming? It could even affect their overall well-being.
According to ukie, there are currently 2.2 billion gamers worldwide. A third of that figure is from China, which accounts for one-fifth of the total revenue in the world. North America accounted for a third of all gaming revenue in April 2018, while Europe, Middle East, and Africa combined accounted for another quarter of revenue. The rest of the world, excluding Mexico, generated USD$ 71.4 billion in April. Those numbers don’t even include sales from other regions, but gaming is a big part of life for those who play games.
The study concluded that gamers had higher mental and physical abilities. They had better spatial resolution. Their brains trained themselves to look at small details while not interacting with other people. This improved their mood and heart rate. This makes them better able to perform complex tasks, such as surgery. Moreover, their social skills are more developed than those of non-gamers. It’s not just the video games that affect the mental state of gamers; the same holds true for other types of gamers.
According to the statistics, the average age of gamers is 34, and the average age of a female gamer is 36. Male gamers are most active between the ages of 18-34. Boys under 18 account for 17% of the entire gaming population. Interestingly, male gamers are three times more likely to purchase video games than females. And while the average gender of a gamer is male, it is not uncommon to find women gamers. But the gender gap in game purchases is large enough to make any gender difference even more significant.
The 1980s saw the rise of home and arcade gaming in Mexico. It was not until the advent of the Nintendo Entertainment System (NES) that home gaming really took off. Then, a new breed of gamers emerged, including Sega, Taito, and Konami. These companies began to import video games and consoles, including the Atari VCS 2600, which exploded the gaming market in Mexico. Even today, many of these companies still sell their products in Mexico.