The Booming Mobile Game Genre
Mobile games have revolutionized the gaming landscape with their instant accessibility and portable playability. The fast internet speeds and affordable portable devices have enabled developers to present players with a diverse range of titles that are accessible to all age groups. From teen-centric social media apps to adult action, adventure and strategy games, the mobile game genre is thriving.
While some people are quick to condemn the ubiquity of mobile games as mindless, there are many positives that come with engaging in a few rounds on a regular basis. Some games even teach us new skills and information. Whether you are learning how to code with Lightbot or becoming an expert on the history of ancient Egypt with Cradle of Life, mobile games can be a great way to boost your productivity, improve your concentration and enhance your mental power.
From a business standpoint, the mobile gaming industry is booming as well. Unlike consoles or PCs, mobile devices are used everywhere, so companies can reach a much broader audience with their offerings. In addition, many games are free-to-play and require no upfront investment from gamers. In turn, these games can help companies build brand awareness and acquire valuable user data. Moreover, the mobile gaming platform allows companies to engage with their users and deliver personalized content that increases the likelihood of conversions and customer loyalty.
Triple-A powerhouse Electronic Arts is renowned for its lucrative line of sports games and eternal classics like The Sims and Need for Speed. But it is its studio-within-a-studio EA Mobile that has helped the company establish itself as a dominant force in the mobile gaming sector with titles such as the hit Pokemon Go and tile-matching megahit Bejeweled. EA also acquired mobile innovator PopCap, the creator of Plants Vs. Zombies and other popular titles, when it bought the developer in 2021.
Another burgeoning mobile-games publisher is Epic Games, which has risen to prominence on the strength of its Unreal Engine creation tools and high-octane, multiplayer action games such as Fortnite and Playerunknown’s Battlegrounds. The company also has a robust online store where it offers its own games and third-party offerings, including popular franchises such as Star Trek and Far Cry.
The newest mobile game to make waves in the industry is a sweeping action-adventure called Call of Duty: Mobile, which delivers an intense, 100-player battle royale experience that features fan-favorite maps from COD history. It also comes with a competitive multiplayer mode that pits players against each other in a team-based fight for supremacy. The game is incredibly immersive and visually stunning, offering a mobile gaming experience that is incredibly close to what console gamers have come to expect. It has already been hailed as one of the best releases of 2019.
