Connecting With Gamers
A gamer is a person who plays interactive video games, tabletop role-playing games, or skill-based card games. They are generally young people who spend a large portion of their free time playing games, often with other gamers. However, there are also many negative aspects of gaming, such as addiction and social isolation. Moreover, excessive gaming can cause problems at home and in the workplace. The good news is that the gaming community is a diverse one and there are ways to connect with them.
Various studies on gamers have found that they have a variety of skills that are useful in the workplace. These include analytical thinking, the ability to make decisions in high-pressure situations, and the ability to stay calm under stress. Moreover, gamers can also work as part of a team and cooperate with their peers.
Another important characteristic of gamers is their dedication and commitment to their hobby. They practice their game until they master it, and they are constantly looking for new strategies to improve their gaming skills. This type of dedication and commitment is useful in the workplace, as it can help employees work hard to achieve their goals.
A study conducted on second-grade students showed that gamers tend to have a lower social life than non-gamers. This is because when a person is addicted to gaming, they tend to neglect other parts of their lives. This includes wholesome relationships with family and friends. In addition, they might not spend enough time exercising or pursuing other hobbies. This can lead to a lack of physical health and emotional well-being.
Those who fall into the Enthusiast persona enjoy quickie games like Candy Crush and Angry Birds on their mobile devices. This group is likely to play when they have a few minutes to kill, such as during their commute or while waiting for an appointment. They are less concerned with hardware and consuming content, but they do like to explore detailed game worlds and play tactical/strategic games.
They are a younger crowd, with the largest age group being the 10-15 age range. This persona is less invested in Day 1 releases, but they do tend to keep up with the latest hardware and esports events. They also play a mix of genres, with Battle Royale leading the way and RPGs taking the next two spots. They also value overcoming challenges and scoring high. This group is more interested in the feeling of accomplishment and mastery than the competition aspect. They are less motivated by the desire to impress their friends than is the Ultimate Gamer persona. This is a persona that Microsoft would love to target with their CoD Mobile and Game Pass subscriptions. This is a persona that we expect to see continue to grow in popularity as gaming becomes more mainstream.