Smartlook – What Are the Most Popular Mobile Games?
The number of people playing mobile games is growing, with the United States alone making up 209 million players and that number expected to reach 213 million by 2020. China, meanwhile, is the largest mobile gaming market with 620 million players. The growth of mobile games is expected to continue, with a compound annual growth rate of 0.05 percent over the next four years. But what are the most popular mobile games? Let’s find out. Using Smartlook’s report, we can determine what the most popular mobile games are, and which are the most popular.
Augmented reality games have become hugely popular, especially the popular Pokemon Go, in which players travel to different locations marked on a GPS map in order to capture Pokemon. Many mobile games support multiplayer modes. There are turn-based asynchronous tournaments and live synchronous tournaments in which random players from around the world compete in an online environment. The games are easily shared via social media platforms like Facebook and Google+. They’re an excellent way to spend an afternoon.
One of the most popular mobile games of all time is Candy Crush Saga. The addictive and popular match-three game launched in 2012 and continues to add new levels. The game features colorful candy pieces to match with. Players can purchase refill lives or see the progress of their friends. And the best part? It’s free! You can play the game without any adware or ads. This game is an instant classic. You can’t get enough of it.
Advertising in mobile games is a great way to engage potential players and attract new customers. More than half of mobile gamers engage with rewarded ads, and 61% of them view at least one rewarded ad each day. This provides marketers with an engaging way to reach consumers during natural pauses in their game play. It also allows them to put their ad dollars towards conversions. Moreover, the majority of mobile gaming users are millennials, with 25 percent of the population being between 35 and 55 years old. Third place is occupied by under-18 year olds.
A popular mobile game is called Arena of Valor, which started life as a Chinese game and was adapted internationally in 2016. This is a multiplayer online battle arena game, similar to the traditional capture-the-flag game. Arena of Valor matches players in evenly matched teams and features 10-on-10 “mayhem” mode. Other popular categories include racing and strategy. And, if you are looking for a game with a low-stakes, you may want to try out Neko Atsume.
Another great way to increase player engagement is through social features. Games with social features help increase user retention and increase game revenues. It is not necessary to create multiplayer games to encourage social interaction, but simple social features can help boost a game’s popularity. People love to feel like a part of a community, and Getsocial found that players are more likely to play a game if it makes them feel a part of a community. In-game communities are generally comprised of players with similar interests.